Services

What do I offer?

Put simply, I offer comprehensive brand development and business strategy. I bring over a decade of experience working with global brands, across diverse industries.

Image of Carine Rozen presenting a strategic recommendation to a client.
Venn diagram illustrating that “strategy” is the heart that lives between business and brands.

1. Brand Development: The birth (or re-birth) of your brand

The brand development process is as intense as it is fun and creative – so have no fear!

Brand development is broken down into 2 phases: Strategy & Execution.

Strategy: Let’s dig deep to understand your brand’s vision, market, competition, target and consumer perceptions. This strategic intelligence will help identify a unique positioning for your brand. Why is positioning important? Positioning is the seed from which the rest of the brand platform is created. Excited yet? I know I am.

Example of deliverables:

  • Positioning
  • Purpose
  • Brand naming
  • Product naming
  • Tagline
  • Brand story
  • Brand architecture
  • Employer value proposition (EVP)
  • Employee training workshop
  • Experience design

Execution: Time to get creative! Let’s translate your unique brand positioning into a visual identity which expresses how amazing your brand is. Rest assured, the research from phase 1 will strategically connect through to the brand’s creative identity and website development – No broken telephone here.

Example of deliverables:

  • Logo
  • Typography
  • Color palette
  • Photography style
  • Brand book
  • Messaging
  • Website development
  • E-commerce

2. Business Strategy

As you start and grow a business, it’s important to take a step back and outline your business strategy. Think of this strategy as your roadmap — an essential guide to direct your business towards achieving your vision and goals. Inspirational, isn’t it?

Sadly, no business can be everything to everyone. In other words, you need to leverage your business’s core strength to differentiate from competitors. Let’s navigate together.

Sample deliverables:

  • Business planning
  • Company/investor presentations
  • Proposal creation
  • Project briefs
  • Market research & assessment
  • Product/service portfolio organization
  • Strategic decision tools

How Am I Different?

Professional headshot of Carine Rozen representing her points of differentiation as a businesswoman.

1. International experience: I bring an international outlook to projects, having worked with clients across North America, Europe and Asia.

2. Native English speaker/writer: Born in North America, I understand the cultural context and sensitivities of doing business abroad.

3. Industry diversity: Project experience in a wide range of industries, including heavy industry, corporate, tech, retail and hospitality.

4. Local understanding: Living and working in Israel allows me to understand the local market and consumer needs, while infusing a fresh perspective.