Designing an experiential employee training program

Image of an illuminated sign with the words “think outside the box” representing the creative thinking behind designing an experiential employee brand training program.

Client:

A multinational energy generation, transportation & distribution company based in North America.

  • Industry:
  • Oil and Gas

Challenge:

After completing a historical merger yielding North America’s largest energy infrastructure company, the client needed to create a unified culture and common understanding of the new company.

Solution:

With an inspirational new brand story and supporting purpose, the focus shifted to designing an experiential training program to help both new and experienced employees understand the new brand, culture and ensure consistent employee training across the company.

Services:

  • Experience principles were created to guide the onboarding and employee experience.
  • Key touchpoints in the employee journey were identified, to understand where the brand could have the most impact on employee engagement and retention (i.e. onboarding kits).
  • A series of online and offline experiential learning modules were developed to deeply engage and connect employees to the brand’s purpose, culture, story and values.

With this new training program, employees and leaders learned about what the newly merged company stands for, its purpose and how they can support the new brand and culture via individual behaviours.